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Aurasma is HP’s industry-leading augmented reality (AR) platform. Available as a free app for iOS and high-powered Android devices or as an SDK for developers, Aurasma’s core technology uses advanced image and pattern recognition to blend the real world with digital, interactive content such as videos and 3D animations called “Auras.”

Since launching in 2011, Aurasma has quickly risen to become the world’s leading augmented reality platform with over 40,000 customers operating in over 100 countries. Our vision is to enable an augmented world, where every image, object and place has its own Aura. Download the free Aurasma app or become a customer and start changing the way you see and interact with the world today.

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